Born & raised in North Carolina’s Research Triangle Park, our team at Spiffy® has always had an affinity for technology and customer experience. Since 2014, we’ve used those passions to pursue our goal of truly convenient and eco-conscious car care for individuals and fleets across the country.
With our Spiffy app, you can schedule, track, and pay for mobile car wash & detail, disinfection, oil change, and other maintenance services at a time and location that fits your schedule. Our professionally trained technicians come to you with the equipment needed to make your car feel new again.
Not only that, but all of our services are designed with the local ecosystem in mind. Our Spiffy GreenTM solution uses eco-friendly supplies, less than half the water of a traditional car wash, and never leaves anything behind. Our proprietary technology safely removes and recycles used water and oil. We can even turn tires into power thanks to our PRTI® partnership.
Spiffy residential services are now 100% zero contact. Your Technician will call or text upon arrival and you can tell them where you left your car keys. They will perform the service and disinfect your keys before putting them back. As always, you can rate and pay right from your phone.
Whether you’re at home or work, we’ll take care of your car so you can get back to living your life.
Chief Executive Officer & Co-founder
Spiffy’s CEO, Scot Wingo, is a 4-time serial entrepreneur from the Research Triangle Park, NC region. Scot is an industry thought leader in E-commerce, E-service, and the future of mobility. Scot has appeared on CNBC and The Today Show, and has contributed thought leadership to the WSJ, New York Times, Forbes, and many other publications. Scot is co-host of The Jason & Scot Show podcast, and regularly speaks about E-commerce and E-service across the country. Scot previously founded Stingray Software (95-98) which was sold to Rogue Wave Software, AuctionRover (2000-2001) which was sold to Goto/Overture and ChannelAdvisor (01-present) which went public (NYSE:ECOM) in 2013. Scot still serves as Executive Chairman of ChannelAdvisor. Scot received a Bachelor of Science degree in Computer Engineering from the University of South Carolina and a master of Computer Engineering degree from North Carolina State University. Scot has received numerous awards including Ernst and Young’s Entrepreneur of the Year and Triangle Business Journal’s Businessperson of the Year. He also owns every piece of Star Wars paraphernalia ever created (almost).
President & Co-founder
Our President & Co-founder, Karl Murphy, transformed a military and brick-and-mortar car wash career into the well run machine that is Spiffy. Karl leads Operations and Sales, growing the business across geographies, channels, and services. He also keeps his finger on the car wash pulse as the President of Carolina Auto Spa, a NC-local fixed car wash business. Karl began his military career as a rifle and scout platoon leader who served in the 82nd Airborne Division’s 3rd Brigade during Operations Desert Shield and Desert Storm. He served in Fort Bragg, NC, as well as Saudi Arabia and Iraq. Captain Murphy was also selected to serve as his unit’s Air Operations Officer, making him responsible for the airborne deployment of over 3,000 soldiers and 200 vehicles on 18 hours notice anywhere in the world. In 2019, Karl received the Veterans of Influence award from the Triangle Business Journal. When he’s not inspiring the Spiffy troops, Karl can usually be found on his bike.
Chief Technology Officer
Ryan Eade joined Spiffy in January 2016 as our Chief Technology Officer. Ryan has grown our technology platform from a single-server application to a suite of products, including the Consumer App, Technician App, Fleet App, and our Conductor backend, which manages many aspects of the business. This growth included migrating Spiffy’s core technology to the AWS cloud utilizing secure, redundant, fault-tolerant architecture that scales with the company. Prior to joining Spiffy, Ryan spent over a decade implementing software in the healthcare industry. He served as a Domain Architect for Atrium Healthcare in Charlotte, NC, and later at Dignity Healthcare in San Francisco, CA. During this time, he worked on scaling systems to support over 50,000 concurrent users and implemented integrations across dozens of disparate hospital systems. Ryan also spent several years consulting as a mobile application developer, designing and developing apps for companies including Michelin, Mobil 1, Raycom Sports, and the ACC. Ryan has a BS in Technology Education with a minor in Graphic Communications from North Carolina State University.
Chief Financial Officer
Brad Schomber joined Spiffy as our Chief Financial Officer in January 2023. Prior to joining Spiffy, Brad was CFO of Spoonflower, where he helped achieve significant growth through the COVID pandemic and ultimately sold the company to Shutterfly. Previous to Spoonflower, Brad was CFO at AI startup Diveplane. Brad also was CFO of MaxPoint (NYSE: MXPT), where he helped lead their IPO and subsequent sale to Valassis/McAndrews & Forbes. Before MaxPoint, Brad held various finance leadership positions at ChannelAdvisor (NYSE: ECOM), and helped lead the IPO process in 2013. Brad has a Bachelor of Science degree in Accounting from Wake Forest University. He’s been awarded the CFO of the Year award by the Triangle Business Journal and has been Chairman of the Board for the Council for Entrepreneurial Development (CED). In his spare time, Brad enjoys spending time with his wife and two sons and traveling as often as possible.
Chief Marketing Officer
Grayson Leverenz joined Spiffy in August 2016 as our VP of Marketing and was promoted to Chief Marketing Officer in January 2022. She has helped scale the Spiffy brand from 2 cities to 29 (and counting!), introduce multiple new service offerings, launch Fleet Management as a Service, and introduce Spiffy Franchising. Prior to joining Spiffy, Grayson worked in brand management at Johnson & Johnson, launched and failed at her first entrepreneurial venture, MBA in the USA, and trained thousands of global executives on building high-performing teams during her time at RW3 CultureWizard. Grayson has an MBA from UNC Kenan-Flager Business School and a BS in Business from Wake Forest University. When she's not spreading happiness and clean cars from coast to coast, she can usually be found playing garbage trucks with her husband and son at home in Durham, NC.
Chief Product Officer
Joe Procopio is our Chief Product Officer, connecting the dots between technology, customer experience, and operations. Joe has been involved with Spiffy since September 2017. Prior to joining Spiffy, Joe was Chief Product Officer at Automated Insights, where he was co-inventor of the world's first publicly accessible Natural Language Generation engine, powering Yahoo & NFL.com Fantasy Football Recaps and Associated Press Quarterly Earnings Reports among many others. Joe also founded the startup resource database ExitEvent, which was acquired in 2013. In his spare time, Joe writes and speaks frequently on entrepreneurship. A former professional musician, he still carries a love of loud guitars and is a pretty horrible but avid golfer.
Chief People Officer
Nicole Haight joined Spiffy in October 2021 as our VP of Human Resources, and was promoted to Chief People Officer in March of 2023. Her priorities will be optimizing operational processes and maximizing the employee experience for our field service personnel. Prior to joining Spiffy, Nicole was Manager, People + Culture at Teamworks where she led projects ranging from overhauling the recruiting/onboarding process to implementing HR software platforms. She also was an integral part of the People Operations team at CiBO Technologies, a Boston-based agtech startup. Previously, Nicole worked at Square 1 Bank delivering a variety of financial services products to emerging growth companies in the technology and life science verticals. Nicole holds an undergraduate degree in financial services and has extensive additional experience in finance and operations. Outside the office, you can find Nicole practicing yoga, drinking a good glass of wine or reading a new book. She lives in Durham with her husband, Ben, and their dogs Molly, Roxy and Sparrow.
VP of Franchising
Mike Tolzman joined Spiffy in November 2017 and serves as Vice President of Franchising. Prior to joining Spiffy, Mike was a Regional Manager for Wash Depot Holdings, Inc in Florida. He also operated over 150 Quick Lubes for both the Valvoline Company and the two largest Jiffy Lube franchises in the world. Mike graduated from Bethel University with a B.S. in Business. Mike is a passionate hockey and law school Dad and is often trailed by a semi-famous pug.
VP of Strategy
Spiffy's VP of Strategy, Connor Finnegan, joined Spiffy in 2019, leading corporate strategy and partnership development. He has extensive experience in SaaS product development, business implementation and go-to-market product strategy. Prior to joining Spiffy, Connor was a senior product manager at IHS Markit, a leading financial information and service provider, and an investment banking associate at Deutsche Bank in New York. Connor holds a BS from the University of Dayton, and a MBA from Duke University's Fuqua School of Business. Connor's love for iced coffee, the English premier league soccer and his two young kids combine for the perfect weekend morning routine where he roots on Liverpool FC with a baby bottle in one hand and homemade cold brew in the other.
VP of Business Development
Garrison Ramoso joined Spiffy in January 2020 to focus initially on fleet sales on the West Coast as well as Vehicle 2.0 opportunities. Since then, his responsibilities have expanded to include fleet sales and business development responsibilities for Spiffy nationwide. Prior to joining Spiffy, Garrison led high performing teams at eBay focused on emerging markets in various categories including Motors. He also established fleet sales for YourMechanic and redefined the sales team at SurveyMonkey prior to their IPO. Garrison has an MBA from San Jose State University and a BA from Fairfield University in CT. When he’s not working to find ways to make fleets more efficient, you will find him either cycling, at the gym or shuttling his daughters to one of their many volleyball and gymnastics events.
VP of Finance & Corporate Controller
Jessica Howard joined Spiffy in May 2022 as our VP of Finance & Corporate Controller. Prior to joining Spiffy, Jessica spent her career in public accounting and professional services providing audit and advisory services to automotive dealerships. Jessica graduated from UNC Wilmington with a BS in Business Administration and a MS in Accounting. Outside of work, you can find Jessica spending time with her daughters, doing anything food, wine, and travel related, and embarrassing herself and her husband on the golf course.
VP of Growth Marketing
Brian Chapman joined Spiffy in February 2017 as our first “Digital Marketing Ninja” tasked with scaling all digital marketing initiatives across B2C and B2B lines of business. Promoted to Director of Growth in late 2018, and then promoted to VP of Growth Marketing in late 2022, Brian has been a key member of our Go-To-Market team, helping to build and scale fleet lead generation programs, product marketing, and consumer marketing across all corporate and franchise geographies. Prior to joining Spiffy, Brian was a ‘Dude’ - working in digital marketing at Dude Solutions (now Brightly) in Cary, NC.
VP of Client Operations
Justin Mirch joined Spiffy in July of 2022 as our VP of Client Operations. Prior to joining Spiffy, Justin led several successful Client Services teams in the MedTech, FinTech and AdTech industries. He has a strong background in customer service and success, relationship management, and technology. Justin graduated from George Mason University with a BS in Biology. He spends his spare time with his family, in the gym, and on the disc golf course.
VP & GM of Smart Tumbler
Tim Downey joined Spiffy in January 2023, as our VP and GM of Smart Tumbler. Prior to joining Spiffy, Tim was the Co-Founder and CEO of Tealpass, an Ed Tech startup focused on digitizing traditional plastic Student ID card infrastructures within universities all over the country. On top of his many years of startup experience, Tim has led high growth teams and worked within some of the fastest growing B2B SaaS organizations in the world, including going through an $8 billion dollar acquisition and one IPO. Tim has a BA from Belmont University in Nashville,TN, and is currently pursuing an MBA from Duke University- The Fuqua School of Business. When Tim isn't growing Smart Tumbler into a pillar of the automotive industry, he is likely traveling with his wife Catherine, at the gym, or playing drums for his local Raleigh, NC band.
VP of Field Operations
Chris Zarate joined Spiffy in Feb 2017 and serves as Vice President of Field Operations. Prior to joining Spiffy, Chris was a Regional Manager in the service industry. He has worked with companies like Panera Bread, Coffee Bean and Tea Leaf and California Pizza Kitchen. Chris lives on the West Coast with his wife and 2 children. Chris is a dedicated youth baseball coach who enjoys leisurely time at the beach.