Overview
Cavender Grande Ford needed to grow fixed operations without adding bays, while meeting rising customer demand for convenient service. The key hurdles were launching and scaling a new mobile operation quickly, coordinating scheduling and routing across a multi-van fleet, and making the program profitable.
Cavender Grande Ford implemented Spiffy's Mobile 360™ platform to launch, manage, and scale mobile service as a structured business line. Smart scheduling, route optimization, customer self-scheduling, and automated recall outreach via SMS gave the team full visibility across the entire fleet.
In just two months, Cavender Grande Ford grew mobile volume 4.7x, from a baseline of 50 to 236 services a month, across three mobile vans. At that pace, the program is on track for $849,600 in annualized revenue and $509,760 in annualized gross profit.
Before Spiffy, we were averaging 75 mobile monthly experiences. Now we're at 147 and as I look at the numbers today halfway through the month, we’re projected to exceed 200 mobile experiences this month.
Grant Miles
Fixed Operations Director, Cavender Grande Ford
What You'll Learn
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